Back to blog

"Shop Your Heart Out"

2 December 2018

We were bowled over when we first heard of a charity pop-up shop which lets customer's buy gifts for refugges around the world. As they encourage you to do this holiday season: “shop your heart out and leave with nothing”.

The Choose Love store in Soho was set up by none other than Help Refugees, a foundation that ThePurpleVision supports via our website. Products on sale are those needed by those at one of three stages of a refugee’s experience - Arrival, Camp and The Future. Customers make a purchase (either an individual item or a bundle), and Help Refugees distribute it globally, whereever it is most needed.

It opened, fittingly, on November 23rd (Black Friday), and will remain at 18 Broadwick Street, Soho until the end of January, so make sure to check it out if you are in London.


Monday: 11:00 – 18:00 
Tuesday: 11:00 – 18:00 
Wednesday: 11:00 – 18:00 
Thursday: 11:00 – 18:00 
Friday: 11:00 – 18:00 
Saturday: 11:00 – 18:00 
Sunday: 12:00 – 18:00